GMN printing capabilities: digital printing (part 3 of 3)

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By Andy Lampkin | Aug 08, 2014
Digital printing

GM Nameplate has multiple printing capabilities, allowing us to select the best printing process for each customer’s needs.  So far we’ve discussed offset printing, flexo printing, and screen printing.  We will close this blog series by discussing our digital printing capabilities

Digital printing is a method of printing in which a digital-based image is printed directly onto the substrate. GMN’s digital printer produces beautiful images at a fast rate. Digital printing has a very quick turnaround time, making it perfect for printing prototypes and projects that don’t allow much lead time. The cost of printing per sheet is often higher than that of other printing options, but is likely offset by the reduced labor time and cost savings due to not having to produce printing plates. Digital printing allows for quick changes of images on the fly. It also makes serialization or personalizing possible by printing fixed and variable data simultaneously. However, printing digitally results in a limited color gamut, so if an exact color match is wanted for a print, digital printing is not ideal.  There is also a limited press sheet size. Digital printing is best for personalized printing jobs, prototypes, and jobs that need to be produced quickly.

While there are multiple factors that contribute to the decision of which printing process to use, there are clear benefits and drawbacks of each method. GMN works with each customer to determine which printing method is best for the specific project, whether it’s offset, flexo, screen or digital. With its variety of screen printing capabilities, GMN offers a printing solution for every type of project.