Badging treatments to withstand extreme under the hood conditions

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By Richard Smylie | May 26, 2016
The coatings, inks, and adhesives applied to under the hood badging are crucial to maintain the part’s intended design over time

Under the hood badges or emblems are the branding components applied to the interior surfaces of an automobile, such as the engine cover, that help your brand stand out and stay consistent. When designing badging intended for the inside of an automobile’s hood, it is crucial to understand the harsh environment that part will face. The protective coatings, inks, and adhesives applied to the badging must withstand the atmosphere to maintain various design elements such as color, brilliance, luster and gloss over time.

Common conditions under the hood include submersion in gasoline, heavy impact from flying debris, and exposure to extreme temperatures. To withstand all of this, superior performing coatings and inks can prevent your part from yellowing, blistering, or cracking. At GMN Automotive, our in-house chemists work with our customers to develop custom priority coatings and inks that will withstand the most trying environments, while still maintaining your part’s intended visual properties, color and gloss, and hardness.

In regard to selecting an adhesive, it is necessary to apply a solution that will maintain its bond to your substrate over the life cycle of your product. GMN Automotive’s in-house engineers and chemists partner to recommend an adhesive system that is suitable for your specific application. Whether the application is open or closed cell, or has a high or low energy level, we can recommend an adhesive system that will allow your design to adhere to the corresponding substrate. This means that the bond will meet or exceed required performance specifications regardless of how challenging the substrate is to bond to.

GMN Automotive has extensive process knowledge and experience with this type of ornamentation, which allows our team to develop solutions that will withstand the real world challenges that are faced in the environment under the hood.