Keirton Inc., a Canada-based company, is a leader in specialty crop harvesting solutions and product engineering. Following a rewarding relationship in the past, they reached out to GM Nameplate (GMN) for another project. This time it was a nameplate for their latest small-capacity trimmer called the Twister T6.
Keirton’s main requirement was that the T6 nameplate should speak the same design language as their existing products. Since this new portable trimmer was primarily designed for the countertops at home, Keirton wanted the nameplate to be slender, sturdy and easy to clean. Keeping these requirements and final product application in mind, an aluminum embossed nameplate emerged as the clear winner.
Aluminum nameplates are lightweight, durable, and scratch-resistant and open up an entire world of textures and finishes. The Twister T6 nameplate was set on a black background with a hint of gradient green on top. Although the color gradation was extremely fine, the most demanding task was to hit the precise shade of green. It took rounds of color development and testing to finally hit the bull’s eye. Thanks to GMN’s decades of experience with brand identity products, our color experts truly understand the significance of a perfect color match and leave no stone unturned to achieve it.
Once the colors were approved, GMN cruised through the production process. First, a thin aluminum sheet was covered with a primer and then litho-printed (also known as off-set printing) with black ink. Halftones were then used to produce the gradient green. Halftones are a pattern of tiny dots, squares or any other shape that gradually fade out, ultimately giving the impression of gradation. Even the slightest change in the size, shape and spacing of the pattern can affect the final outcome, making it extremely tricky to achieve a specific color. If you zoom in on a T6 nameplate, you can decipher the use of halftones by spotting the small dots.
The words ‘Twister’ and the rectangular block of gradient green were embossed in-house to accentuate the details and add texture to the nameplate. Eventually, the entire sheet was blanketed with varnish to hold the inks in place and prevent them from chipping or cracking. A cross hatch test (also called paint adhesion test) to inspect the adherence of the ink to the substrate was conducted and positively concluded.
As a custom-manufacturer of nameplates, GMN brings together a blend of expertise, quality and manufacturing capabilities. From domed to electroformed nameplates, the possibilities of shapes, sizes, materials, finishes and textures are endless. When it comes to nameplates at GMN, you are only limited by your imagination.
To learn more about the different types of nameplates, check out our capabilities page here.