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Dean Karousos, GMN
By Dean Karousos | Jul 21, 2016
SOVARO cooler nameplate

With 60 years of experience in manufacturing nameplates, GM Nameplate (GMN) has developed a highly comprehensive set of capabilities in this area. In a recent project, we produced a Magni-Lens domed graphic for the new SOVARO cooler that highlights one of the many nameplate solutions we offer. This cooler was created by Suncast, a company from Batavia, Illinois known for their products and accessories that help organize backyards and gardens. The SOVARO cooler is a stylish, high quality product made to bring people a high-class cooler experience. This product exhibits sleek and elegant aesthetics for which Suncast needed an equivalent nameplate solution. When it came to finding a nameplate, Suncast was looking for a way to add a 3D profile to their letters.

Initially, GMN wasn’t the only company in the running for this project and multiple decorative processes were being considered. In an effort to find the best process to suit the customer’s requirements, we tested options such as 3D Electroform, plastic injection-molding, Magni-Form, and Magni-Lens (to learn more about our nameplate capabilities, please visit our nameplate page). In the end, Suncast felt confident in both the Magni-Lens technology and GMN to get the job done. Magni-Lens is a domed metal nameplate solution that enhances design and protects against a variety of indoor and outdoor conditions.

We created pre-spaced Magni-Lens letters in gold, silver, and chrome. The clear urethane dome of Magni-Lens helps to enhance 3D figures, which was exactly what Suncast desired. The flexibility of the Magni-Lens letters to conform to slightly irregular surfaces that don’t match one another was also a huge advantage because the coolers come in three different sizes, which means varying curved surfaces during application. Additionally, this solution comes at an attractive price with low tooling cost. It is durable and scratch resistant, which is crucial for the product’s outdoor environment.

GMN was the top contender for the job for a number of reasons including:

  • Extremely accurate color matching
  • The ability to “combo-run” the three letter colors simultaneously for a low cost
  • Accurate die-cutting of a premask liner that enabled Suncast operators to place the pre-spaced letters on the coolers with perfect registration
  • The right nameplate solution: Magni-Lens is a low cost, durable solution that enhances 3D figures