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By Chris Doyle | Apr 17, 2018
Lensclad or thin-doming technology

Lensclad, also known as thin doming, is a proprietary solution by GMN that creates visually-striking and durable nameplates. Compatible with aluminum substrates, the process of Lensclad involves the application of a clear urethane topcoat that encapsulates the entire nameplate. The coating not only shields the nameplate from challenging conditions such as dust, gravel, temperature fluctuations, and humidity, but also adds significant scuff and mar resistance. It also acts as a lens, thus magnifying the underlying colors and features of the design.

Meeting at the crossroads of functionality and aesthetics, Lensclad is a self-healing technology. While all nameplates experience scratches, dents, or chip damage over time, this self-healing technology allows nameplates to absorb damages and restore itself back to its original form. The protective coating is formulated using UV inhibitors which helps it to stay clear and prevents it from yellowing. By enduring most of the “real world” harsh environments, Lensclad averts everyday wear and tear from deteriorating the overall quality of the nameplate.

Lensclad can be applied on flat or curved profiles, and embossed or debossed graphics, making it ideal for a diverse range of products and industries. The strength and durability of Lensclad doming enables the nameplate to withstand heavy impacts and corrosive environments. The technology also meets the rigorous requirements of automotive performance standards, making it a great choice for outdoor applications including cars, boats, and industrial equipment. Cosmetically speaking, Lensclad enhances the look of the nameplate, making it an equally great choice for indoor applications such as consumer goods, home appliances, cosmetic packaging, and car interiors.

Lensclad adds a thickness of 0.008” to the nameplate. This technology gives us the flexibility to vary the hardness of the urethane coating to fit the application. A thicker version of Lensclad, known as magni-lens, is also available, which adds a thickness of 0.060” to the nameplate. While the manufacturing process of magni-lens nameplates varies from that of Lensclad, it eventually offers the same functionality. For applying the thick doming, a nozzle filled with urethane coating applies the resin while moving across the surface of the nameplate. The resin gradually “wets out” the entire surface and dries over a period of 24 hours. The thickness of the nozzle head, the amount of resin it meters out, the direction in which the nozzle moves, and the time it takes to travel across the surface of the nameplate is customized and programmed for every unique application.

GMN has manufactured Lensclad nameplates for several well-known companies including Ford, MAC cosmetics, Honda, Excel dryers, and Estee Lauder to name a few. This performance-driven and cost-effective solution from GMN is truly a game-changer in elevating and preserving the look of your nameplates over time.

By admin | Dec 5, 2013
Lensclad badging for cosmetic industry

Recently, GM Nameplate’s urethane coating capabilities were utilized for the badging of MAC Cosmetics 2013 "Stroke of Midnight" holiday compacts. The “badges” feature GMN’s unique thin-lensclad capability, a popular automotive capability, which creates a visually appealing look and a durable surface.

Lombardi Design and Manufacturing produces injection molded packaging for the cosmetic industry. GMN worked with LDM to produce the cover for MAC Cosmetics 2013 holiday compact. The design team originally was interested in the thin-lensclad look after seeing a part that GMN produced for a customer in the appliance industry that featured a similar visual aesthetic.

After producing a prototype for the project, it was decided that utilizing thin-lensclad technology was the best design option for the desired visual impact. The final product features three colors and embossing. The thin-lensclad topcoat allowed the gold ribs to have depth of color and tactile value. Utilizing GMN’s thin-lensclad capability married visual beauty with functionality. The final part is beautiful and functionally capable, being scuff and scratch resistant.

Click here to learn more about our lensclad capabilities. The MAC Holiday Compact will be available in stores in late October.