exterior trim

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Elise Harrington, GMN
By Elise Harrington | Apr 10, 2015
Fiat exterior wheel badge

A great example of the depth of GM Nameplate’s badging and decorative trim capabilities is this nameplate we produced for Fiat, which can be found on exterior wheels. The badge also highlights GMN Automotive’s process knowledge of differing but complementary technologies.

The unique decorative badge married two different process capabilities to create a one-of-a-kind aesthetic. The design is achieved by using a chrome plated injection molded plastic and metal decorative trim. The process creates the visual design intent and functional requirements while providing the most cost effective price point. The technique also creates a high relief and stand out logo.

Creating the one-of-a-kind design by utilizing the two technologies still presented its own manufacturing challenge. The desired outcome would have the Fiat logo stand out, while the multi-colored red background would feature very fine lines and a high gloss finish.

To achieve this desired look, the GMN Automotive team developed a unique solution. By piercing through the decorated red of the badge, the chrome plated injection molded part with the Fiat copy extended out. The other piece of the metal badge utilizes screen printing for the main decoration and then a top coating of GMN Automotive’s proprietary thin lensclad. Finally the two pieces were adhered together. The final outcome is a standout badge that covers all of the customer’s desired design enhancements!

To learn more about our custom badging and decorative trim capabilities, please visit our website