Embossing, the process of raising logos or graphic images, is a great way to augment the visual impact of any component. The tactile feel realized as a result of the raised design reinforces the aesthetic appeal of a product. Embossing is one of the most versatile metal decoration techniques employed by a wide array of industries.
GMN Automotive was recently challenged by Fiat Chrysler (FCA) to develop a sill plate for the Jeep Durango. Initially, GMN Automotive approached FCA with a concept that matched the customer’s functional and visual intents, but after review, FCA decided their original design didn’t correspond with the rest of the vehicle.