embossed nameplate

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Rich Smylie, GMN
By Richard Smylie | Oct 31, 2018
Embossed nameplate manufactured at GMN

Embossing, the process of raising logos or graphic images, is a great way to augment the visual impact of any component. The tactile feel realized as a result of the raised design reinforces the aesthetic appeal of a product. Embossing is one of the most versatile metal decoration techniques employed by a wide array of industries.

While there are different ways to emboss a component, how do you ensure the utmost precision while embossing decorated parts? How can the varying tolerances of the decoration process accurately align to a mechanical embossing operation? The answer to all these questions lies in our newest video. By offering a glimpse into the functioning of a Spartanics press, this video will clearly demonstrate the advantages of adding an optical registration system to the embossing process.

To illustrate the registration challenge imposed by any decoration process on embossing, let’s delve further deeper into the HySecurity nameplate seen the video. During the screen printing process, when a squeegee travels across the metal sheet, the deposition tolerance between the images can vary as much as 0.005” per inch. As such, an image from the leading to the trailing edge of a 24” sheet can vary around 0.12” (0.005” x 24”).  Conversely, the mechanical action of the embossing die does not exhibit this variation. So, when an operator feeds the metal sheet to the embossing machine, the tool cannot align accurately with the varying deposited images, sometimes creating an off-registered embossed part.

However, this alignment challenge can be overcome by adding an optical registration system to the embossing process and depositing a corresponding registration mark next to each design. In doing so, when the nameplate is being screen-printed, a registration mark is put down at the same time that correlates to the center of each artwork. At the embossing stage, a Spartanics press uses an optical eye to locate the mark and make necessary adjustments to gain alignment between the printed graphic and the tool pitch, resulting in perfect embossing. Since the press automatically calibrates the location of every individual artwork and advances the sheet through the press, the process is ideal for parts that demand extremely tight registration. Resulting in extreme precision and accuracy, optical registration embossing provides a high degree of efficiency and consistency. The Spartanics press overcomes tolerance variation that the actuator-fed emboss press falls short of.

A Spartanics press can emboss a range of metals and alloys including stainless steel and aluminum. While the thickness of the material processed is directly related to the press tonnage of the machine, the embossing height depends on various factors such as the thickness, temper, and alloy of the metal. Since certain alloys have greater elongation characteristics, they can be embossed to a greater height as compared to the others. The Spartanics press can emboss, deboss (recessed images), or perform both the processes simultaneously. It is well suited to emboss parts that are either screen, pad, or litho printed.

Depending on the design intent, embossed parts can undergo secondary processes like forming, blanking, and die-cutting at a later stage. To see how the Vforce nameplate, featured in the video, went through diamond carving after it was embossed, watch our previous video here. Over the last few decades, GMN has worked with several leading companies including Ford, Dell, Estée Lauder, and DW drums to create clean and crisp embossed parts. To watch the Spartanics press in action, click on the video below.

By Josh Dunahoe | Aug 28, 2017
Twister T6 aluminum nameplate by GMN

Keirton Inc., a Canada-based company, is a leader in specialty crop harvesting solutions and product engineering. Following a rewarding relationship in the past, they reached out to GM Nameplate (GMN) for another project. This time it was a nameplate for their latest small-capacity trimmer called the Twister T6.

Keirton’s main requirement was that the T6 nameplate should speak the same design language as their existing products. Since this new portable trimmer was primarily designed for the countertops at home, Keirton wanted the nameplate to be slender, sturdy and easy to clean. Keeping these requirements and final product application in mind, an aluminum embossed nameplate emerged as the clear winner.

Aluminum nameplates are lightweight, durable, and scratch-resistant and open up an entire world of textures and finishes. The Twister T6 nameplate was set on a black background with a hint of gradient green on top. Although the color gradation was extremely fine, the most demanding task was to hit the precise shade of green. It took rounds of color development and testing to finally hit the bull’s eye. Thanks to GMN’s decades of experience with brand identity products, our color experts truly understand the significance of a perfect color match and leave no stone unturned to achieve it.

Once the colors were approved, GMN cruised through the production process. First, a thin aluminum sheet was covered with a primer and then litho-printed (also known as off-set printing) with black ink. Halftones were then used to produce the gradient green. Halftones are a pattern of tiny dots, squares or any other shape that gradually fade out, ultimately giving the impression of gradation. Even the slightest change in the size, shape and spacing of the pattern can affect the final outcome, making it extremely tricky to achieve a specific color. If you zoom in on a T6 nameplate, you can decipher the use of halftones by spotting the small dots.

The words ‘Twister’ and the rectangular block of gradient green were embossed in-house to accentuate the details and add texture to the nameplate. Eventually, the entire sheet was blanketed with varnish to hold the inks in place and prevent them from chipping or cracking. A cross hatch test (also called paint adhesion test) to inspect the adherence of the ink to the substrate was conducted and positively concluded.

As a custom-manufacturer of nameplates, GMN brings together a blend of expertise, quality and manufacturing capabilities. From domed to electroformed nameplates, the possibilities of shapes, sizes, materials, finishes and textures are endless. When it comes to nameplates at GMN, you are only limited by your imagination.

To learn more about the different types of nameplates, check out our capabilities page here

Rich Smylie, GMN
By Richard Smylie | Mar 5, 2015
Embossed metal automotive nameplate

For more than 60 years GM Nameplate has been producing one-of-a-kind nameplates. We’ve been fortunate to work with some of the most recognized brands in the world. GMN Automotive’s work within the automotive industry is no exception! A great example of our unique nameplate capabilities is this nameplate we manufactured for Jaguar.

The nameplate GMN Automotive created for Jaguar is used for airbag ornamentation. One of the most unique aspects of this nameplate is its detailed design and manufacturing. The aluminum nameplate is tinted gold and features intricate embossing. The embossed design creates a 3-dimensional look that stands out and highlights the high-end automotive brand.

GMN Automotive’s unique badging capabilities have produced many stand-out nameplates. What makes our badging different from our competition? Our industry leading and unique in-house capabilities including color lab chemists and complete tooling department. Thanks to our in-house experts we can push the industry accepted process parameters while maintaining process control to create custom badging unlike any other nameplate manufacturer.

If you’re interested in learning more about our custom badging and decorative trim capabilities, please visit our website