elizabeth arden

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Teresa Synakowski, GMN
By Teresa Synakowski | Aug 19, 2015
Makeup nameplate

This nameplate piece was made for Elizabeth Arden, a cosmetics company founded in New York City in 1910. To honor founder Elizabeth Arden’s iconic Red Door salons, the company has continued to incorporate her legacy into products with this red door theme. To set off the packaging of this classic foundation product, Elizabeth Arden management wanted a stand-out piece. To meet their need, GMN created a small nameplate that was both screen printed and embossed to achieve a vibrant red and gold design. For a part this small, lining up the embossing to the printed pattern is difficult, but GMN employees were up to the challenge after going through an extensive training program to do ensure that production is done correctly. For a successful part, both the printing and the embossing needs to be done properly to ensure that each line up together correctly.

When building this part, a blank-on-tape process was used, meaning that the piece was applied on a roll with heat activated adhesive. Because of this technique, assembly of the red door part to the product package was much more time efficient and mess-free. The blank-on-tape process is especially good for small pieces like this Red Door nameplate. In the end, GMN was able to provide Elizabeth Arden with a bold piece to make their product pop, while also creating efficiencies for them when assembling the product.