domed label

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By Alison Alvarez | Jan 30, 2017
Domed magni-lens metallic label for InterMetro

InterMetro, a global manufacturer of storage and transport products, contacted GM Nameplate (GMN) regarding a label for their medical storage units. Their primary concern for the label was its ability to withstand environmental conditions. In the medical setting, the label would be in constant contact with harsh chemicals, so GMN suggested a magni-lens domed part for protection and longevity. Because of their durability, magni-lens domed labels are very popular among medical device companies.

In addition to endurance, InterMetro wanted their part to stand out. InterMetro decided on a bright Mylar substrate that included a silver metallic background with purple transparent ink which allowed the bright material to show through and highlight the product name. The part was also embossed to create a dimensional effect. In the end, the metallic magni-lens label proved to be a more cost effective option than metal, while maintaining a similar appearance and sheen.   

Thorough production and inspection processes are required to ensure the creation of a reliable, uniform label. At GMN, we maintain high-quality standards of production and carefully inspect each product for consistency and excellence.

Teresa Synakowski, GMN
By Teresa Synakowski | Apr 5, 2016
Domed Clinique label

When updating their Pop Lip line, Clinique wanted something that would make their product stand out. In the past, Clinique has used a paper label on the bottom of the lipstick tube in order to identify the shade. Now, those paper labels have been replaced by a three dimensional applique made by GM Nameplate.

Because the plastic lipstick housing was created to match the shades of the lipstick color, it was decided that GMN would create an ultra-clear rounded dome that would allow the color underneath to show through. Producing an ultra-clear dome presented a few challenges due to the thickness of the ultra-clear adhesive and the nature of handling a clear material. In order to cut through the thick layers of clear lexan plastic, clear adhesive, and the liner, a steel tool was needed. Another challenge during production was to keep the part clean from fingerprints, scratches, dirt, and other damage, by handling all materials carefully during production. This careful handling also needed to be continued once our customer received the part by carefully removing the appliques before the domes were hand applied to the lipstick housing.

Along with a wide range of design options available, including the ultra-clear domes for Clinique, GMN has the technology to provide color matching as well. Clinique needed a clean and classic look for their Pop Lip line and GMN’s Monroe Division was successfully able to create it.