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By admin | Dec 5, 2013
Lensclad badging for cosmetic industry

Recently, GM Nameplate’s urethane coating capabilities were utilized for the badging of MAC Cosmetics 2013 "Stroke of Midnight" holiday compacts. The “badges” feature GMN’s unique thin-lensclad capability, a popular automotive capability, which creates a visually appealing look and a durable surface.

Lombardi Design and Manufacturing produces injection molded packaging for the cosmetic industry. GMN worked with LDM to produce the cover for MAC Cosmetics 2013 holiday compact. The design team originally was interested in the thin-lensclad look after seeing a part that GMN produced for a customer in the appliance industry that featured a similar visual aesthetic.

After producing a prototype for the project, it was decided that utilizing thin-lensclad technology was the best design option for the desired visual impact. The final product features three colors and embossing. The thin-lensclad topcoat allowed the gold ribs to have depth of color and tactile value. Utilizing GMN’s thin-lensclad capability married visual beauty with functionality. The final part is beautiful and functionally capable, being scuff and scratch resistant.

Click here to learn more about our lensclad capabilities. The MAC Holiday Compact will be available in stores in late October.