custom badging

Key Word Search

Filter by Category

Popular tags

3M
ECG
EMI
EP
GMN
GMP
IMD
IQ
ISO
LED
NC
OCA
OQ
PQ
RBH
Tag
VHB
Cynthia Schulte, GMN
By Cynthia Schulte | Nov 17, 2014
2D electroform nameplate for Xbox One

Electroform is a manufacturing technique that GM Nameplate uses to produce jewel-like nameplates for distinguished brands that want to set their product apart from the competition.  It works on a molecular level to transfer metal to a surface using an electrical charge. 

2D electroform results in highly detailed, free standing designs or lettering that can accommodate extremely intricate designs. However, it is also an unexpectedly durable option.  Coupled with numerous metallic finishes and colors, it is an ideal solution for many applications.     

2D electroform nameplates are popular with customers in diverse industries because of their utility and distinguished aesthetic.  You can see GM Nameplate’s 2D electroform on products from shoes to gaming devices and more. 

3D electroform is another popular option that leverages electroplating technology to create stunning nameplates. To learn more, read our blog on 3D electroform or vist our nameplate page.

Cynthia Schulte, GMN
By Cynthia Schulte | Sep 26, 2014
2D electroform nameplate for Hourglass Footwear

Hourglass Footwear was launched spring, 2012 to a whirlwind of enthusiastic PR and glowing reviews. Founded by Kira Bundlie and Lisa Ström, the two brought together a group of talented artists to create a business that merged their passion for art and footwear.  The company provides custom-painted shoes that range from elegant and sophisticated to whimsical and feisty. Hourglass does not make the shoes but instead transforms them into beautiful pieces of artwork and needed to brand their unique shoes so that discerning customers could identify their work. They sought a brand nameplate with appropriate aesthetic; both subtle yet attractive.      

Before launching the brand, Bundlie and Ström did significant research to find the right shoe material, paint and sealants to ensure that their shoe art would last. Adding the company logo is their “seal of approval as we really back our product” said Bundlie. 

Gerry Gallagher of GM Nameplate worked with Bundlie and Ström to find the right solution.  “When I learned about their unique application, I instantly thought of 2D electroform,” said Gallagher.  “It can look delicate but it’s really quite durable.  Plus the metallic finishes available from 2D Electroform complimented the aesthetic that Hourglass was looking for.”  The final solution was nickel plated with bright chrome to form the logo.  GMN provided three prototype sizes that Hourglass could test on shoes.  Once the size was selected, the nameplate went into production.  “It’s fun to see the same technology that goes into products like Dell computers, Martin guitars and the Xbox be applied to a start-up in the fashion industry.”    

The final results were outstanding.  GMN created a delicate silver nameplate of the Hourglass Footwear logo.  “I love the way it turned out,” said Ström. “It really communicates our brand well.”  Bundlie agreed, stating, “It makes a statement without overshadowing the shoes.”