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By admin | Jul 15, 2014
Book pile

The GMN Automotive website went live last month and I have heard great feedback about the case studies.  I wanted to share the links here.

Key Fob Jewel Case Study

Learn how GMN’s approach to a new program increased efficiency, decreased costs and helped provide stability in the supply chain. 

Lensclad Nameplate Case Study

Discover how Lensclad was developed to improve the durability of a nameplate and to protect a logo or image from damage. 

Plastic Nameplate Case Study

Read how custom textures and colors were created to make a plastic nameplate appear metallic. 

Optical Bonding Case Study

Learn how optical bonding, a strategy for front panel integration, has increased the durability and readability of displays.

By admin | Dec 5, 2013
Lensclad badging for cosmetic industry

Recently, GM Nameplate’s urethane coating capabilities were utilized for the badging of MAC Cosmetics 2013 "Stroke of Midnight" holiday compacts. The “badges” feature GMN’s unique thin-lensclad capability, a popular automotive capability, which creates a visually appealing look and a durable surface.

Lombardi Design and Manufacturing produces injection molded packaging for the cosmetic industry. GMN worked with LDM to produce the cover for MAC Cosmetics 2013 holiday compact. The design team originally was interested in the thin-lensclad look after seeing a part that GMN produced for a customer in the appliance industry that featured a similar visual aesthetic.

After producing a prototype for the project, it was decided that utilizing thin-lensclad technology was the best design option for the desired visual impact. The final product features three colors and embossing. The thin-lensclad topcoat allowed the gold ribs to have depth of color and tactile value. Utilizing GMN’s thin-lensclad capability married visual beauty with functionality. The final part is beautiful and functionally capable, being scuff and scratch resistant.

Click here to learn more about our lensclad capabilities. The MAC Holiday Compact will be available in stores in late October.

Cynthia Schulte, GMN
By Cynthia Schulte | Oct 23, 2013
GMN Automotive

Today GM Nameplate announced the launch of a new brand: GMN Automotive.  The new brand is intended to underscore the company’s commitment to the automotive industry and communicate the diverse products that are available from GM Nameplate.       

GM Nameplate has served the automotive industry for 50 years as a supplier of decorative components.  Over the last decade, the company has expanded its offerings to include front panel integration, user interfaces, value-added assemblies and more.

“The branding of GM Nameplate’s automotive group highlights the significant position we currently hold within the automotive industry while offering customers a glimpse of the full range of processes and capabilities that we employ,” said Rich Smylie, who oversees the automotive group.

“We know automotive,” said Gerry Gallagher, Vice President of Sales and Marketing for GM Nameplate.  “However, because of all the industries we serve, that message is often lost.  GMN Automotive is a vehicle for us to share the specific capabilities we offer the automotive industry.” 

GM Nameplate is often incorrectly associated with General Motors.  The GMN Automotive brand also allows the company to differentiate from the automotive giant. 

To learn more about GMN Automotive, visit the new GMN Automotive website at