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Dean Karousos, GMN
By Dean Karousos | Oct 24, 2017
GMN created a metal nameplate for WFLIII Drums using diamond carving and embossing.

WFLIII Drums came to GM Nameplate (GMN) to develop an original nameplate intended to be the company keystone for their high-quality signature snare drum. Recently, WFLIII asked GMN to provide design modification considerations to help them redesign this nameplate.

The original design of the WFLIII nameplate utilized an ElectraGraphic process on stainless steel. With ElectraGraphic nameplates, even though the nameplate is flat, the letters and designs appear to be raised. But this time around, WFLIII wanted to create a truly embossed (raised) badge with a diamond carved finish.

WFLIII Drums decided to go with a black aluminum nameplate that would be embossed and diamond carved on the upper half of the badge. Diamond carving is when lines are brushed deeply into embossed metal to give it a textured look. The diamond carving for this nameplate was applied diagonally and had more than the typical spread in between each engraving.

The nameplate had a lot of detail on its lower half, which presented a challenge because fine details are hard to achieve through embossing and diamond carving. So GMN had to find a solution to make sure the fine details of the badge would stand out as well.

Therefore, GMN decided to “reverse out” the details on the lower half of the badge. This meant that the designs would be made by printing the black ink around the letters and drum image, making the details stand out with a metallic shine against the dark background.

WFLIII Drums worked closely with GMN’s sales representatives and the Monroe, NC Division to create this new and improved badge. GMN was able to provide a solution for WFLIII Drums to create a nameplate that met their specific needs.