Steering wheel badge for Qiantu K50

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By Patrick Wu | Jun 06, 2019
Qiantu K50 steering wheel badge

Qiantu Motors, a China-based automotive company, is at the forefront of the development and manufacturing of New Energy Vehicles (NEV) in China. Making waves in the global automotive market, the Qiantu K50 model is China’s first electric supercar.  

When Qiantu Motors was bringing the K50 to life, they approached GMN to create a steering wheel badge. Looking for a distinguishing decorative solution, they wanted the badge to resonate with the clean and contemporary style of the sportscar. As the badge would sit on the steering wheel, merely a few inches away from the driver, it was extremely crucial to have an eye-catching design with crisp finishing. From aluminum to plastic badges, GMN proposed different solutions to match the project needs and requirements. Qiantu Motors was instantly drawn to one solution that brought together two of GMN’s visually striking capabilities - 3D electroform and in-mold decoration (IMD).

After a few rounds of fine-tuning the details, GMN established the final look of the badge that was comprised of two distinct parts: a dragonfly logo and a body. The dragonfly was achieved through 3D electroform, an electroplating process where nickel and chrome were plated onto a bronze mold to create the three-dimensional structure. Electroforming enabled GMN to construct a detailed, elegant, jewel-like logo that is unobtainable by any other manufacturing or decoration process. Merging aesthetics with functionality, the stainless steel logo offers superior resistance to corrosion and dents. The intricate, grooved patterns seen on the dragonfly fitted seamlessly with Qiantu’s needs.

The body of the badge was realized through the unique process of in-mold decoration. First, a flat sheet of polycarbonate was screen printed with a checkered pattern and a clean silver rim on the edges. Then, the decorated sheet was physically fused into injection molded plastic, forming a rigid, three-dimensional unibody. Suited for high-wear applications, in-mold decoration imparts unparalleled durability and strength to the badge. It not only makes the badge scratch resistant, but also protects the printed graphics from fading over time. 

The carbon fiber unibody and the dragonfly logo were assembled together with a two-part assembly kit. Registration marks on both parts ensured the precise registration of the two distinct components. The combination of electroform and IMD enables the badge to withstand fluctuating temperatures and ultraviolet rays for elongated periods of time. GMN’s China Division rolled out an automotive badge that was not only visually appealing, but also resistant to chemicals, heavy impacts, and abrasion. Before making its way to the steering wheel of the K50, the badge needed to successfully pass a series of rigorous testing including collision, thermal shock, and environmental tests.

The entire manufacturing solution for the K50 badge was conceived and fabricated by GMN’s automotive engineering group. As NEV startups continue to mushroom in China, we look forward to partnering with several other companies to offer truly unique decorative capabilities to fit their needs. To learn more about GMN’s  automotive trims, accents, and badging solutions, visit our GMN Automotive website here.