GM Nameplate (GMN) worked with Elkhart Plastics to create a nameplate for one of their products: Kong Coolers. After several months of back-and-forth communication, GMN and Elkhart Plastics went from a rough design of the logo to the finished part that is now being manufactured and placed on all Kong Coolers.
Elkhart Plastics had a list of things they wanted for their part, but some ideas were too intricate to manufacture and wouldn’t fit their budget. However, GMN’s knowledgeable team knew how to achieve the desired look the client wanted. GMN’s wide set of capabilities allowed for all of the different processes required to make this nameplate to be done under one roof: embossing the base layer, screen printing the various logo colors, and affixing the urethane dome (Magni-lens).
Kong Coolers are positioned as one of the most durable coolers in the market and are built for harsh environments. That being said, the nameplate required for this cooler also needed to be durable. The initial design had an aluminum base to achieve a metallic look. However, there was concern for the first design of the nameplate: the adhesive on the embossed regions of the nameplates wasn’t touching the cooler, which left a little amount of surface area to adhere to the cooler.
GMN solved this issue by using silver Mylar instead of aluminum. Silver Mylar is a much more flexible material, so the embossed regions were able to make contact with the cooler. Silver Mylar still gave the logo a metallic look, but was a less expensive option that already came with an aggressive adhesive on the back.
To increase the logo’s durability, GMN applied a Magni-lens layer to the nameplate. Magni-lens is a clear urethane dome that is capable of tremendous impact resistance, while still maintaining a modern look. With the stronger adhesive and the domed urethane cover, this nameplate can survive anything Kong Coolers can survive.
GMN helps customers with design considerations for manufacturability to create superior products. With years of experience, our team knows the best processes to accomplish desired aesthetics while producing the part as economical as possible. In addition, we are able to get samples out quickly for testing to ensure they have the highest degree of quality before going into full production.
For another example of a Magni-lens cooler nameplate, check out this previous blog.