Starbucks asked GM Nameplate (GMN) to manufacture a complex label for their holiday gift card. Starbucks’ wanted an embossed metal label that wrapped around the center of the card. Rounds of testing we required to achieve all of the visual requirements for the label without interfering with the end transaction. Starbucks’ intricate logo required tight tolerances to create an accurately embossed label within the limited space. Through custom metallic inks and tight embossing, Starbucks received a high quality label that met all their requirements.
Learn more about how GMN supported Starbucks by reading our case study.