A branded nameplate for Victoria's Secret perfume

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By Teresa Synakowski | Jan 06, 2016
Perfume nameplate or label

GMN worked on a project for a supplier to Victoria’s Secret, manufacturing a nameplate for the popular “Love is Heavenly” fragrance. This nameplate was roll coated gold and screen printed with bright pink ink to match the company’s vibrantly colored branding.

When manufacturing this piece, one major challenge was the registration because the part is so small. Designers wanted this nameplate to have a tactile feel on the copy so GMN needed to ensure that it matched up with the emboss perfectly. GMN overcame this challenge by adjusting the art in such a way that the registration would be precise and tight, as well as employing expert press operators to ensure that each aluminum sheet was aligned perfectly during the blanking process.

GMN has been producing this part for the Victoria’s Secret perfume for a few years now and is proud to provide them with a custom branded nameplate that draws attention to this bottle.

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