Brands often use a weathered look for their branding components to differentiate their product or to invoke a sense of emotional attachment to the product within users. Applying a weathered or antique aesthetic typically signifies the history or importance and value associated with the product. Weathering is regularly used in industries such as outdoor recreation in order to appeal to certain target customers and give products a well-loved, natural appearance.
To provide a nameplate with this antique effect, first, a dot pattern is developed and applied to the background artwork of the part. Then, the dot pattern is printed onto the metal as a halftone, meaning the pattern varies from light to dark. The halftones produce a gradient effect, which causes the nameplate to appear to have been exposed to the elements and weathered naturally.
In addition, embossing and applying a darker halftone pattern to the area around the nameplate’s letters can help to further accentuate a weathered look.
GMN manufactures custom nameplates in a variety of materials, textures, and designs. A list of GMN’s metal nameplate options and materials can be found on our nameplate capabilities page.