Consumers interact with barcodes almost on a daily basis. From the linear barcodes found at grocery and retail stores, to the QR codes that direct users to a site, an offer, or other useful information, barcodes create a streamlined process from inventory management to consumer interaction or purchase.
Two general types of barcodes include 1D (linear) and 2D (QR codes and data matrix). Linear barcodes contain straight lines that when scanned, show the corresponding product and price. Store managers use these to improve their inventory management system by viewing what has recently been sold.
QR codes link to a specific website, page, discount, or web coupon for customers to use. Companies use QR codes to connect and interact with their audience.
Data matrix barcodes can be used for a variety of purposes, including identifying the part or serial number or the manufacturing dates of warehouse products.
For more information about GM Nameplate’s barcoding capabilities, check out our labels page.