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When Segway's revolutionary human transporter hit the market in early 2002, the first models did not include any sort of brand identification. As the word about Segway started to spread, the company realized the vital importance of its brand as a part of the overall growth strategy. That's when they called on GM Nameplate.
Segway relied on GM Nameplate's decades of designing brand identity experience
and manufacturing expertise to select a look and feel to complement the
Segway brand personality. The GM Nameplate project team presented a number
of different brand nameplate alternatives from metal to domed to polycarbonate.
The GM Nameplate and Segway teams finally decided on printed silver mylar
with a polyurethane dome because of its eye-catching
dimensionality and relative affordability.
All new Segway models now include multiple branded nameplates. The assistance provided by the GM Nameplate teams proved to be indispensable in formulating a brand strategy and taking the Segway transporter from a nameless start-up product to a nationally recognized brand.
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