
GM Nameplate recently collaborated with a top tier notebook computer manufacturer
to create custom designed laptop covers and laptop skins that convert
a homogeneous notebook design to an expression of individuality. Why?
Nobody likes to walk into a party and find that someone else is wearing
the same shirt. We all like to be unique and express ourselves through
the choices we make—whether it be through the clothes we wear or
the toys we buy.
This is not news to manufacturers of consumer products who have been moving
towards product personalization for years. In the past, companies have
created multiple versions of a single product in an attempt to fulfill
this need for individuality in the marketplace. Laptop covers give consumer
product manufacturers the ability to provide their customers with a variety
of options without increasing costs to manufacture multiple versions.
In addition to the savings provided by eliminating the need for multiple versions, GM Nameplate handles all order processing and fulfillment as well as most of the design, prototyping and marketing. GM Nameplate is also a large part of the effort to license college and university logos for collegiate branded covers as part of the service provided to our customer.
While personalization is a key benefit, notebook covers and laptop skins
also make functional sense by providing protection from harmful UV rays
and daily wear and tear including scratches, dents and liquids. The laptop
covers can either be kept on a notebook indefinitely or removed easily
due to the reusable adhesive applied to the backside of the cover. This
feature enables users to change the look of their computer in moments
or swap out and share covers between different notebooks.
Decorative notebook covers are initially sized for notebook computers approximately 8” x 12” or 9” x 13” and will be offered in additional sizes for other notebook series and manufacturers as the market expands.
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