Application: Dell Dimension XPS tower

Challenge: Highly cosmetic and visually vital component with a complex assembly method.

Solution: GM Nameplate introduced a coating technology that looks like chrome during the day but allows light to shine through the badge at night. The application was perfect for the Dimension XPS, which is designed as a high end gaming machine. GM Nameplate supplied Dell with a number of design options to choose from and our engineers offered a number of solutions to the assembly issues. Quality and manufacturing expertise ensured the parts adhered to the stringent cosmetic requirements. GM Nameplate ships these parts to a Chinese manufacturing facility and makes frequent visits to China to monitor the program's quality and efficiency.