Application: Microsoft XBox game console

Challenge: Developing a color that "pops" off the box to differentiate the customer's product on the store shelf while creating a cost saving alternative to vacuum metalizing for the logo copy.

Solution: GM Nameplate worked closely with Microsoft during the prototype process to develop and match this shade of green to contrast with the console and make the product stand out from the competition. Our engineers also developed an alternative, proprietary method of creating the chrome copy. Eliminating the traditional vacuum metalizing was key to keeping costs down.