Application: Personal care packaging

Challenge: The "clear" portion of this label needs to be invisible, with the graphics appearing not as a label but as graphics printed directly on the bottle. Additionally, this industry is sensitive to market trends and demands an aggressive turn around time.

Solution: GM Nameplate used an extremely thin stock of clear adhesive to make the "clear" portion of the label disappear. We saved time and money by choosing to print digitally, removing the printing plate requirement, and making last minute changes easier to accomplish.